Founder, World Ride

Tuesday evening, we will kick off with a movie night featuring inspiring films from World Ride. The work of Julie will inspire us all to see the value of diversity as well as the commitment needed to make it work.

Founder, Femmes à Vélo

Brilliant marketeer and passionate cyclist, Eva Cordioli will bring cycling culture to our event in true Parisian fashion, a photo exhibition.

Host, Ride to Success Podcast

Pedro has embarked on a journey to tell the stories of the people behind the great products and events in the bike industry. Through his podcast he has created a way to elevate voices and issues in a vulnerable and thought-provoking way. We welcome him to the stage to host a live podcast in front of our audience.

Talent and Inclusion Leader, SRAM

Angela is a true talent professional with over 20 years experience including VP level leadership roles. Angela will present to us the current state of SRAMs diversity and inclusion work and discuss the role of intention in achieving gender equity in technical roles.

Founder, Swijin

Teacher turned Sports Bra Revolutionary, Claudia will energize and educate us on the importance of being close to the consumer and bringing them into the product development process.

Global Quality Engineer, SRAM

As a woman in Engineering, Hannah has firsthand experience of being in the minority. She will share her experience with us and help us to understand, how can we attract more women into the field of Engineering as well as become the industry of choice for those coming out of school.

Test Engineer - MTB, SRAM

Mandy is one of the seasoned engineers that will be sharing her story with us in an effort to learn from her experience as well as identify how we can get more women joining STEM careers, specifically in cycling.

Head of International Sports & Cycling, WFSGI

Michelle brings a unique perspective to our audience with her experience as a lawyer, elite sportswoman AND a key player in the International Sport ecosystem. Michelle is going to give valuable insights into the intersection of professional sports and its effect on the industry, specifically as it relates to product.

Associate professor in Marketing, Bristol University

Through a combination presentation and workshop, Fiona will explore the research underpinning project FIAS, focusing on women’s navigation of the masculine culture of mountain biking.

Recruitment Lead and Headhunter, BikeBusinessHub

Jennifer will be leading an engaging workshop focused on creative recruitment strategies and tactics aimed at finding talent outside the bike industry.

Community Specialist, SRAM

Not your average cyclist. Alisha has an incredible story to share that has shaped her view of the bike and how it can build communities. In a short session, Alisha will share her work at SRAM and ask for feedback on how to expand this work in an impactful way to a European audience. This should be an insightful and engaging session.

A group of engineers from across the industry discuss how they got into engineering and the cycling industry. How can we learn from their stories?

Representatives from Women in Cycling will share their view on the policy landscape and how it will help shape a more gender equitable cycling industry.

Contact april@outside-advice.com if you are interested in participating